Benefits of Modern Business Messaging Techniques
We are at such a time when there are global changes in numerous industries as a result of advancements in the use of mobile devices and applications. After a research was done to predict the growth of mobile marketing, it revealed that in a few years to come, it will equal and surpass internet marketing due to a number of factors. Over 5 billion individuals are presently using mobile phones with about 45 percent of them using smart ones. As a result, messaging has the ability to reach all the 5 billion mobile phone owners, but internet marketing is limited to ones who own mobile phones.
Although there are numerous welfares of mobile messaging to businesses, the most distinguished one is about the reduced costs of its use compared to other traditional methods of communicating. Instant deliverability is also a core characteristic that stands out among others. While other methods of passing messages from a business to the clients are slow, SMS is instant and only takes a few seconds. However, a business that wishes to use it as its communication tool must ensure that it has a large list of clients or telephone numbers to message.
Business SMS marketing is also remarkable for being a flexible platform. For instance, a client can select to either send a handful messages to a selected group or to the entire group depending on the kind of message being sent. When businesses communicate about new offers to clients via SMS, they are guaranteed of increased sales since 90 percent of the messaged clients will read the message, but you can never be sure who will act upon a television or internet advert.
Compared to other modern methods of marketing or communicating information such as the use of emails, SMS marketing has a higher open rate. People who ignore new messages on their phones are very few compared to ones who read all messages they receive. Therefore, the conversion rate associated with business SMS marketing is incredibly high. In a point of fact, different surveys are conducted by businesses and other companies via SMS, and they get feedback from over half of the messaged list.
Studies about peoples reaction to messages or information from businesses have shown that there is some trend that applies in all situations. Typically, consumers snub long television adverts, and they do the same when they receive long promotion or informative emails from companies. With SMS, the message sent is short and in most cases limited to 160 characters; hence, it ensures that companies send clear and concise message that will not be snubbed. That said, it is the high time that existing businesses start evaluating the communication and marketing techniques they use so that open up and start acknowledging new methods such as SMS.